To be the world’s destination to discover, find, and buy cannabis.Our vision

A world where everyone can experience the benefits of cannabis.Leafly Guiding PrinciplesEarn customer trust, every day

We focus on the customer experience in everything we do. We earn customer trust every day by delighting them with the best content, products, and services. We give our customers what they want and more.Relentlessly innovate

We think big, developing bold plans, inventing new solutions, innovating on existing ones and taking calculated risks to create the most progressive and accessible customer experience in the world. We are thought leaders inspiring others and bravely redefining what’s possible.Seek the truth

We have an uncompromising commitment to facts and science. We are rigorous, transparent, and stay connected to the details, gathering data and providing the most accurate information to our teams and customers. We believe that education and truth lead to the right outcomes.Continuously improve

We continuously improve the customer experience, doubling down on our successes and learning from our mistakes. 

We embrace complex challenges and readily experiment. We are vocally self-critical, always learning and seeking to improve ourselves and the customer experience.Operate as an owner

We think like owners, doing what is best for the company overall even if it means sacrificing an individual or team goal. We are frugal, seeking to accomplish more with less. We optimize for our long-term vision, not short-term goals.Act responsibly

We do the right thing because it’s the right thing to do. We are committed to the highest standards of integrity in all of our actions. We are socially responsible and work to help the communities in which we work.Foster diversity and inclusion

We are our best when our workplace reflects the diversity of our customers and every employee’s voice is heard. We respect and value each other’s skill and judgment and help each other succeed. We create an environment where people willingly challenge decisions when they disagree, regardless of position. And once we make a decision, we move forward as a team.Demonstrate passion

We are passionate about what we do. We inspire each other to work hard each day to deliver the highest standards and best customer experience possible. We are relentless – despite challenges, we never settle. And we have fun doing it!